Switchboard LGBT+ with Absolut
Every 25ml measure of non-flavoured Absolut Vodka sold in selected pubs this June helps support Switchboard LGBT+.
Drink with Pride this June
For every 25ml measure of non-flavoured Absolut Vodka sold in selected pubs this June, 10p + VAT will be donated to Switchboard LGBT+, up to £50,000 + VAT.
We're raising our glasses (and our rainbow flags) in support of Pride Month - and you can too. All through June, we’re teaming up with Absolut Vodka to help support a brilliant cause. Every time you order a single measure of Absolut Vodka (the classic, unflavoured kind) in selected pubs, we’ll donate 10p to Switchboard - a vital LGBTQ+ helpline that’s been offering a friendly ear since 1974. It’s the easiest way to do some good: no speeches, no marathons, just a vodka tonic with heart.
Supporting Switchboard LGBT+
Switchboard is the national LGBTQIA+ support line, offering a safe, confidential space for anyone who wants to talk about sexuality, gender identity, relationships, sexual health, emotional wellbeing, or simply how they’re feeling.
Their trained volunteers are there to listen without judgement, helping people feel heard, supported and less alone.
Absolut has been standing with the LGBTQIA+ community for over 40 years
Absolut’s connection with the LGBTQIA+ community goes back to the early 1980s, when the brand began advertising in LGBTQ+ publications at a time when many mainstream brands would not. Since then, Absolut has continued to celebrate Pride, champion self-expression and support LGBTQIA+ visibility through campaigns, partnerships and its iconic rainbow bottle.
That long-standing support makes Absolut a natural partner for Pride Month, helping turn a simple drink at the bar into a moment of support for the wider community.
Celebrate Pride at Belhaven Pubs
Pubs are places where people come together, and Pride is a chance to celebrate community, connection and being yourself.
This June, when you order an Absolut Vodka at selected Belhaven Pubs, you’ll be helping support a charity that gives LGBTQIA+ people across the UK someone to talk to when they need it.