Belhaven reminds Scotland of the Best of Times in new TV Campaign
The Best times are the ones we share. That’s the message Scotland’s favourite ale, Belhaven Best, is celebrating this summer with the launch of a new advertising campaign, reminding drinkers of the simple pleasure of sharing a beer with friends and family in the pub.
The heart-warming 30 second film transports us to a typical Scottish local, where chewing the fat with old pals, putting up with dad jokes and savouring a pint and a quiet moment with the dog are all on the menu.
Produced in partnership with STV and set to run on TV and online throughout July, the historic Scottish brewer is marking the role that a smooth, refreshing pint of Belhaven Best plays in these shared moments across the nation.
This is the first TV campaign from Belhaven Brewery for several years, and is part of an ambitious 2022 plan designed to make the most of recent successes – including Belhaven Best’s number 1 position in Scotland’s on-trade, a host of prestigious global award wins and the opening of a new Visitor Experience at its Dunbar-based home on the beautiful East Lothian coast.
This is where Belhaven has made beer for over 300 years, combing the great traditions and techniques of Scottish brewing with superb quality ingredients – including 100% Scottish malted barley, local spring water and unique Belhaven yeast – to make a wonderfully balanced pint.
Fiona Matheson, Brand Manager at Belhaven Brewery said: ‘After the past few years, people really value the simple things in life, like coming together over a drink. Belhaven’s beers have been at the heart of this moment for over 300 years in fact, which is longer than any other Scottish Brewery! As we enter the summer months and everyone’s thoughts turn to enjoying a bit of down time in the sunshine, this is our tribute to Scotland’s pubs, its people and the nation’s favourite ale, which is everything you need to enjoy the best of times.’
The ‘Best of Times’ campaign has been produced in collaboration with STV as part of their Growth Fund, which provides advertising support to Scottish businesses to help them effectively connect
Craig Lawson, Business Development Director at STV, added: ‘We’ve thoroughly enjoyed working with the Belhaven team on the creative development and media strategy of this exciting new
campaign. STV has welcomed over 300 new advertisers since launching our Growth Fund in 2018, and we’re delighted that Belhaven is the latest iconic, homegrown brand to join us on air.’
Watch our ad here.